Brand Identity · Self-Initiated Concept
A self-initiated brand identity concept for a classic-car workshop. As graphic designer, I developed the visual system across business cards, promotional print and a landing page, using a shared typographic language and a red, black and white palette.
The business cards explore the identity in red, black and white. The SIRVICIO wordmark and “Storie su ruote” sit alongside a clear typographic layout, with a circular graphic motif carrying the visual language onto the reverse.
The print mockups pair close-up images of classic cars with the wordmark, payoff and service labels. Bold colour fields and contrasting layouts carry the same identity across two promotional compositions.
The landing page concept brings the identity onto screen. The headline “Più strada. Meno pensieri.”, service introduction and contrasting calls to action establish a clear hierarchy, while automotive imagery connects the interface to the brand’s subject.
